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resource 100% Natural Spring Water debuts in South California

DBR Staff Writer Published 27 April 2012

Nestle Waters North America, a business-unit of Nestle, has launched resource 100% Natural Spring Water in South California.

resource 100% Natural Spring Water is packaged in a bottle made of 50% recycled plastic.

The new brand is available in 700ml and 1l bottles in major southern California supermarkets and convenience stores.

As part of the launch, the brand will unveil an interactive fountain of water 'Fountain of Electrolytenment,' which combines water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface at The Grove in Los Angeles 3-6 May.

The company will also partner with Los Angeles interior designer and cast member of The Rachel Zoe Project, Jeremiah Brent and with several lifestyle experts in Los Angeles.

Nestle Waters produces six regional spring water brands in the US, distributes three international brands and produces Nestle Pure Life purified bottled water.