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Consumer Trends in the Soft Drinks Market in China

Published 09 July 2012 | By Canadean

Uniquely, this study utilizes both a large scale consumer survey program and a program of industry interviews and secondary research to provide a complete picture of consumer consumption behavior and how this directly affects market value – integrating two type of data and research in order “join the dots” between consumer habits and market value.

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Consumer Trends in the Soft Drinks Market in China